Eudon Choi – AW14-15
Eudon Choi presents ‘Hysteria’, a ready-to-wear collection that fuses the excitable nature of youth culture and extreme fandom, with the intrinsic sensibility of adult desire.
The collection was inspired by the legions of groupies that trailed in the wake of a rock star-studded storm in the 60’s. The result? A range that peers over the cliff of adolescence, into the dark pit of adulthood.
Oversized blazers, pea-coats, bombers and other such marvellous outerwear give the collection a sense of maturity and instant purchase appeal, whilst retaining a youthful charm.
Large fur wraps play on the idea of restraint, constricting its wearer, like a teen trying to master its emotions on its journey into the age of consent.
Bold prints and bright hues continue to keep the collections youthful air alive whilst being contrasted by a range of more refined seasonal colours such as greys, blacks and navies.